One of my clients is in the middle of a big career pivot – leaving law to explore a more strategic and commercial path.
She’s brilliant. Strategic. Insightful.
And like many women I work with, she’s quietly powerful, but not yet visible.
We’ve started shaping her personal brand and exploring how she could show up on LinkedIn with more clarity, value, and presence. Today, we hit a common roadblock:
“Do I really have to post pictures of myself?”
Here’s the thing:
Your face is part of your brand.
Not because of vanity. But because you are the product.
In a world flooded with content, people connect with people – not logos, not clever slogans, not anonymous thought leadership.
If they can’t recognise you, how can they trust you?
This doesn’t mean turning into an influencer.
It means being seen in a way that matches who you already are. Thoughtful. Professional. Authentic.
You don’t have to overshare.
You don’t need a full photoshoot.
But if you want to be top-of-mind for opportunities, clients, or career shifts, you need to stop hiding.
Because here’s the uncomfortable truth:
You can’t build a reputation if no one can see you.
🛠️ Your Weekend Action: Show your face.
If you’ve been putting off updating your LinkedIn profile picture, or posting at all, this is your nudge.
Pick one small step:
→ Upload a photo that actually looks like you now
→ Write a caption that shows what you stand for
→ Or just comment on someone else’s post with your take
Visibility starts small.
But it doesn’t start at all if you keep hiding.
See you next week,
Dr. Kerstin
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