Last week, I had the chance to meet Daniel Grieder, CEO of BOSS.
Yes, the post went viral.
Yes, he responded.
And yes – we had a great conversation.
The big takeaway?
When you do speak up, when you challenge what isn’t working (even if it’s “just” women’s workwear)…
You create room for change.
He listened.
He saw the point.
And now? Let’s see where it leads (if he is bold enough to trust a former cardiac-surgeon 😉)
The reminder here isn’t just about fashion – it’s about visibility.
If you don’t shape your brand, someone else will.
Your résumé, your style, your leadership – they’re already saying something.
Are they saying what you want them to say?
If not… it’s time to update the story.
See you next week,
Dr. Kerstin
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