Every consumer business now has access to people’s health — more hours, more data, more influence than any doctor gets. Almost none of them can say what that access is actually for.

This is the argument I’ve made in boardrooms across Europe and the Gulf: why access is not a proposition, why most longevity businesses can’t tell you what the customer gets this quarter, and the six questions that separate a health strategy from a health concept.

Written for the people deciding what to build, buy or back.